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Ideal Work Take Part at World of Concrete Las Vegas |
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The World of Concrete was a very interesting show this year. Ideal Work and our partner Brickform who was recently purchased by Solomon Colors Inc, held product demonstrations at the outdoor arena near the south hall.

Fig 1. John Anderson presents the new stamping tools by Bob Harris.
Stefano Bastasin (Ideal Work Senior Technical Representative) and John Anderson (Ideal Work International Sales Manager) were invited to present during the daily demonstrations. The demonstrations showed Brickform Stamp Overlay and the new stamping tools by Bob Harris.

Fig 2. Stefano Bastasin takes part in the live demostration.
During the week long exhibition some of the World leaders in the field of decorative concrete invited Ideal Work staff to attend industry events such as the Decorative Concrete Council Kick Off Bash and Concrete Network cocktail party. Luca Seminati (Ideal Work Managing Director) was overwhelmed with requests from people such as Bart Sacco, Kevin Percy and Trevor Foster. They have all offered to travel to Ideal Work in Italy and co-present during future demonstrations with Maurizio Pontello (Ideal Work President & Technical Manager)

Fig 3. Ideal Work group at World of Concrete 2009
Another noticeable event during World of Concrete was the Ideal Work Red Coat Army. 30 well dressed Ideal Work customers all wearing the exclusive 2009 World of Concrete Tour Jackets.
Ideal Work is officially the first European company to be recognised by the American Decorative Concrete industry. This is a great start to the year for Ideal Work and we would like to say thank you to our clients and customers for being a part of our organization and successful future. |